Yahoo CEO Marissa Mayer just made her first big play into video.
In a post on the company’s blog, Mayer announced that Yahoo has reached a deal with production company Broadway Video to bring long-running sketch comedy show Saturday Night Live to Yahoo exclusively. Presumably, that means the only place you’ll be able to watch this content is via Yahoo websites — meaning you won’t be able to watch clips or episode of the show via Hulu or possibly even NBC’s website (at least for old content).
The deal is good for SNL’s entire 38-year history of episodes. We don’t exactly know where or when that content will debut, but Mayer said those details will be shared in the near future.
In the last year, Yahoo has made a dramatic shift from being a wishy-washy, quasi technology company that did mostly media stuff (content + advertising) to a company that is firmly focused on products. However, Yahoo’s realigned focus didn’t exclude it from its success as a media company, and the deal to bring in SNL exclusively demonstrates that.
If Yahoo does end up buying streaming video site DailyMotion, the SNL content would make even more sense — as would Yahoo’s commitment to breaking into the video advertising world.
Image via SNL