Business – Contactually 2.0 helps you make the most of ‘who you know’


The Internet may have changed the way people connect , but ‘who you know’ still matters. Contactually, a startup that helps people stay in touch with their professional contacts, released version 2.0 today, as well as an iOS app.

Contactually was founded to support people in careers where you sink or swim by your relationships. The platform has tools to consolidate and organize all your contacts  across email, address books, social media, and enterprise systems. It automatically prompts you to follow-up with important people, and provides contextual reminders about your previous conversations.

“We want to make it really really easy for people in referral-based businesses to stay in touch with people in their network,” said founder and COO Tony Cappaert in an interview. “Right now, contacts are scattered everywhere and people who don’t do a great job of staying in touch miss valuable opportunities. We essentially tell them every day who they should be talking to. This update will take that to a whole new level.”

Customers include freelancers, real estate agents, financial advisors etc… who have large and distributed networks, and bring in business by personally reaching out. Cappaert said that right now, Contactually’s customers are able to generate 12 to 15 percent more referrals, which translates into a “ton of money.” With the new features, he hopes to raise that 20 to 30 percent.

The second generation of Contactually includes five major updates. There is a tool to perform more efficient introductions, email templates that make it easier to send messages, and a content-sharing tool for saving and sharing relevant articles. Another new feature is personalized group messaging, so you can contact a large number of people in seconds without seeming impersonal. Contactually also released an iPhone application that imports phone contacts, logs calls, and provides mobile access to the system.

Contactually closed a seed round of $1 million in March of this year from Point Nine Capital, Boston Seed Capital, and 500 Startups. The company is based in Washington DC.

Photo Credit: Contactually



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