Business – Tag, You’re it! Tealium catches $15.6M for tag management

 

In playground tag, “it” is responsible for catching the other players. On the Internet, tagging is not so easy.

Tealium has raised $15.6 million of growth capital to fuel product development, customer operations, and go-to-market resources. The company provides enterprise businesses with tools to deploy and manage tags across multiple channels. Using the platform, marketers can more effectively manage customer interactions and data to optimize their online presence.

Over the past few months, Tealium launched Tealium DataCloud, a digital data platform that consolidates consumer interaction data; released major updates; launched a new tag management delivery network; held two customer initiatives, including a tag management training program; and opened a new headquarters in San Diego.

This third round of funding follows a successful first quarter of revenue, sales, and customer growth. Tealium now has more than 250 businesses including Petco, Lenovo, A+E Networks, Mattel, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment. Tenaya Capital, Battery Ventures, and Presidio Ventures contribute to the round, bringing Tealium’s total capital raised to $27 million. Read the press release. 

 

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