There’s been a definite acceleration in Twitter monetization efforts. The company released new self-service ad tools just two weeks ago that allow small business advertisers to finely target their campaigns by geography, gender, device, and interests. And Twitter’s new Ads API for larger clients and agencies has been live for just over a month.
One interesting thing about Twitter’s new business user intro video is how the social network now sees itself as a “global dialogue where people talk about their deepest interests … including your business.”
Whether your company is one of people’s deepest interests may be of some debate. But the new Pope was announced via Twitter, so why not your business?
Here’s Twitter’s new intro video for business: